Research On Financial Influence On Enterprise Decision-Making Under Inferior Position

With the development of the economy, the environment that enterprises face has also undergone profound changes, such as the rise of the emerging industry, the acceleration of the internationalize tendency and the increasingly fierce competition. These changes promote the transformation of enterprise management mode and business strategy. The decision-making level of enterprises pays more and more attention to opportunity seizing, risk management, enterprise value creation and operation cost reduction, so finical management plays a more and more important role in enterprise operation and management. Traditional financial departments participate in enterprise operation and management in a passive manner, and hardly play a role in decision-making process prior to the operation. Most information the financial department provide is financial information, and the analysis and research of related competition status are ignored. Under the new situation, enterprises especially those at inferior position require financial management must scientifically study and judge internal and external environment changes of the enterprises from the height of the enterprise development strategy, so as to provide more useful information for policy makers, thus driving the company business process reengineering, guiding the enterprise value creation, and improving enterprise core competitiveness.Based on the literature research, this paper comprehensively analyzes the influence factors on financial influence of enterprise decision-making under inferior position and its specific performance of decision-making dilemma in the market competition. It theoretically expounds the value leading role of financial management in enterprise decision-making and its function mechanism on enterprise decision-making influence. And through the analysis on the specific problems (the value strain of price decision-making of automotive component, agent of imported cars, and extended service in the industry strain) of GJ-Auto Co., Ltd., this paper expounds the important role the financial management plays in the twice successful transformation of the GJ-Auto, and the value leading role of the financial personnel in the enterprise decision-making. This paper also puts forward the countermeasures and suggestions on how to improve the financial influence on China enterprise decision-making. The countermeasures and suggestions include:the executives of the enterprise are expected to change their traditional view on financial management and to position the functions of financial management at strategic level; the occupational skills of the financial staff should be strengthened, so as to increase the level of financial management service; the analysis ability of financial department should be improved by means of information technology; and financial department should emphasize and reinforce the analysis work on the added value of enterprise operation.