Motor Products Marketing Strategy Research For SEMC Company

Under the trend of the economic transformation, motor product market environment and customer demand for electrical products have great changes have taken place. In the face of increasingly severe competition in the market of motor, how to better adapt to the market environment, planning a new marketing strategy, improve market share, to meet customer requirements of the limits of, motor product marketers main problems in the development of the market. In this paper, by studying the theory of knowledge, as well as to the status quo of electrical products marketing and SEMC company in marketing is analyzed, the problems of solving the risk of the marketing strategy, the threat of competitors and so on questions; From the perspective of the management of marketing4PS for SEMC company market positioning, marketing plan and specific implementation strategy study, make SEMC company marketing activities more close to the customer demand, pay attention to the transfer, the value of the company to strengthen the customer for SEMC company products and brand loyalty, make SEMC electrical products of the company’s share of the market competition for higher.