Study On The Influence Factors Of The Upgrading Of The Consumption Structure Of Rural Residents In Chongqing

Consumption is one of the important motive force of promoting the development of national economy, but the current economic development of the country still rely mainly on investment and export. So, how to stimulate consumption and raise consumer rates, promote upgrading of consumption structure has become an important issue needed to solve. The population of many rural residents and the huge potential of the rural consumer market are promoting rural consumption growth and upgrading of consumption structure is to address key issues to enhance the overall consumer population.Chongqing has "big city","big country","big mountain","big reservoir" characteristics. There are some problems such as unbalanced local development and upgrades slowly of rural residents consumption structure are outstanding. Based on these problems, This paper explores the effect of different factors on upgrading of the consumption structure of rural residents in different regions and Analysis of the effect and mechanism of the influence of the difference. Then put forward the related policy suggestion, to promote the Chongqing area the consumption structure of rural residents accelerated upgrade.The main research contents of this paper are as follows:a) Analysis of the specific circumstances of the general situation and different regional upgrading of the consumption structure of rural residents in Chongqing, including the status upgrade rural status,consumption status of consumption structure and consumption stmcture,Then analysis of the Upgrading of the consumption structure of rural residents in different regions, b) Qualitative analysis of the factors affecting the upgrading of the consumption structure of rural residents in Chongqing, including the status of income, urbanization and agricultural commercialization factors, as well as the influence to the consumption structure upgrading path, c) Analysis of various factors, upgrading effects on consumption structure of rural residents in different regions by using panel data model, quantitative, and analyze the difference influence mechanism of various factors on the upgrading of consumption structure.The main conclusions are:a) Regional differences and upgrading consumption structure of rural residents in Chongqing was significantly.From the consumption expenditures in different regions of the power source, promote the upgrading of the consumption structure of rural residents in different.Urban function development area mainly in the education and entertainment culture service expenditure and health care expenditure.City development zone and the Northeastern Chongqing mainly in transportation expenditure and communication expenditure.The Southeast Chongqing mainly in transportation expenditure and communication expenditure and household appliances and services expenditure.And the Engel coefficient of rural residents in different regions is different, showed significant levels, b) Various factors significantly on the regional effect of upgrading the consumption structure of rural residents differences.The effect of upgrading the city development zone of income on consumption structure is two times the northeast and southeast Chongqing.However, in Northeast and southeast of urbanization and commercialization of agriculture effect to the consumption structure upgrading is three times the expansion of city function and city development area, c) The main factors influencing on the consumption structure of rural residents in different regions of the different update mechanism. Income factors in different regions by different sources of income and consumption expenditures, ultimately affect the consumption structure upgrading. Urbanization Factors in developing the city development zone and the city function area is mainly affected by the rural residents income and industrial structure, thus affecting the upgrading of consumption structure.The northeast and southeast Chongqing is mainly affected by the consumption environment and consumption concept and consumption structure upgrading.Agricultural commercialization factors in Northeast and southeast Chongqing is mainly affected by the rural market and household income and consumption structure upgrading.City development zone and the city function area is mainly through the sale of more agricultural products, increase the income of rural residents, thereby affecting the upgrading of consumption structure.Relevant policy recommendations proposed in this paper:a) Adjust the income structure, increase the income of rural residents.Mainly to promote higher economic level region of the rural non-agricultural employment, promote the growth of wage income.To promote the agricultural structure adjustment of low economic level area, development of characteristic and efficient agriculture, increase the income of rural households, b) The optimization of the industrial structure, to meet the needs of rural residents.The internal structure of the sencond and third industry adjustment of higher economic level region, the development of diversified consumer goods and services.Promote efficiency of agricultural development level of economy is low, the use of their advantages of resources and development of green products, improve the quality of the products, c) Increase investment and improve the consumption environment in rural areas.On the one hand to promote the development of the rural market, especially the rural circulation. On the other hand, to further improve the rural residents’consumption concept, d) Improve the relevant system and promoting the consumption of rural residents.Improve the rural medical and old-age security system, and gradually establish a non-agricultural employment security system of rural residents and increase rural residents salvage.