| Recent years, the financial reform of China is deeper and deeper. Financial isflourish. The retail business competition of commercial banks is Intensified.Changchun Rural Commercial Bank was approved by China BankingRegulatory Commission, established on July29,2009. Its predecessor wasChangchun joint sales of Rural Credit Cooperatives of Jilin Province. Before therestructuring it was a endemic bank. After the restructuring it is a national ruralcommercial bank. New branches are expected extending all over Jilin Province andthe whole country. Its extent is transforming. The developing space of the retailbusiness is very wide, and the development of the retail business is the certain tendand choice of Changchun Rural Commercial BankIn this paper, the retail business development of Changchun Rural CommercialBank is the main line. It contains four parts: The first chapter, Introduction. It mainlyintroduces the background,significance, methods and details of the research. Thesecond chapter is mainly talk about the analysis of the present situation and problemsof the retail business development of Changchun Rural Commercial Bank. The thirdchapter, with the PEST Analysis, Michael Porter’s Five Forces Model and SWOTmodel. it analyzes the macro environment and industry environment of Retailbusiness development of Changchun Rural Commercial Bank. It thinks overcomprehensive about various aspects of element of restricting the development.The purpose of writing this paper is intended to consolidate the theoreticalfoundation of retail business development, to analysis comprehensive about thestrengths and weaknesses of Changchun Rural Commercial Bank’s. It is intend to draw up the strategy which can adapt developing, in order to win in the fiercecompetition. |
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