Research The Project Planning And Implementation For4s Dealer Of Shenyang Zhongshunshengbao

Project management theory to the present, has developed more than50years. And havebeen in related fields has obtained the widespread attention at home and abroad and theactual use, remarkable achievements.Since the21st century, China’s auto market is growing fast, including car marketgrowth is most obvious. In order to fight for market share, the large production enterprises tospeed up the construction of marketing network, car45stores because of its normative,exclusive characteristics, consumers and businesses to accept degree is the highest form ofautomobile marketing. Auto shop as a project group,45with project regional strongdispersion, total development cycle is long, the project participants are numerous and othercharacteristics, it puts forward new requirements to the project manager: take what kind ofmanagement model, to make the project plan goal achieved, can in the process of theimplementation of the project for the organization.This article through to the study of the theory of the project management, the relatedliterature and reading the paper, at the same time in the paramagnetic saxo constructionproject practice and investigation, the management of auto4s shop project organizationstructure are analyzed, and presented in the form of project management as the core,including policy makers, control layer and implementation layer three layer structure of theproject organization structure. The organization functions and responsibilities of each levelto participate in the unit are defined.In this paper, the engineering project construction process management and controltheory, knowledge and methods, combined with the characteristics and needs of the auto4sshop project, the auto4s shop project development process management model, thestandardized management system, document management and information system of theapplication research of theory combining with practice.