The Research Of Gree’s Marketing Channel Conflict Management

After decades of development, Chinese household electrical appliance industry havebeen great improved, many Chinese enterprises have been grew into famous worldwidegroup companies from the small and unknown to the public companies, Gree,Haier,Mideaeare the outstanding representatives. As the world champion of air conditioner industry,Gree has a unique sales channel management mode "joint-stock sales company andspecialty store" in domestic market, his success is based on the innovation on his ownbusiness channel."The channel results in success ".When many non mainstream manufacturerslaunched the "price war" market penetration, and the mainstream household appliancemanufacturers have to carry out "marketing warfare" and other means to maintain marketshare in the market, What did Gree do to control the limited channel resources? How tomanage the sales channel conflict? What will be faced with multiple sales channel conflictin the future? These questions are worth to study and discuss.Based on the detailed research of Gree’s marketing channel management, successfulsummarized the deep solution for various channel conflict in the home appliance market.In other side, Nowadays, e-commerce is developing faster and faster, Gree is slowly,maybe this is a problem for him. Through the research for Gree sales model, give the otherhousehold electrical appliance enterprises inspiration and reference.