Research For Orient Futures Wealth Management Center Development Strategy

30years of reform and opening up a new period of prosperity and development of China’s entry into the economy. Under Deng Xiaoping of China’s "Let some people get rich first" initiative, with the emergence of a group of private entrepreneurs, financial market investment expert, senior white-collar workers as the main component of wealth owners. Their wealth management needs, but also gave birth to China’s first wealth management industry. The referendum triggered a wave of wealth management has become the current trend of society.After the author of Chinese fortune-depth analysis of the characteristics of the population, the trend is clearly found that younger Chinese wealthy, while more aggressive investment style. Which the proportion of investment in equity accounted for42%of overall for most all categories of investment, which gives the development of the wealth management business broker provides a better business environment. For the wealth management business itself, not simply to sell financial products, but to the concept of customer investment, financial planning, life planning unify consideration. For domestic wealth management business development center, the most important thing is to grasp the current investment needs of high net worth population.The first chapter starting from the macro content wealth management, brokerage historical performance through in the field of wealth management analysis, discover that most domestic brokerage commission income accounted for the proportion of total revenue is too large, compared to European markets. Thus proposed that product innovation is the key to the development of the wealth management business broker. The second chapter, comprehensive analysis leaders in the field of wealth management of China, like Merchants Bank, China Minsheng Bank. Using the relevant theories MBA courses marketing, strategic learning, summarized with reference to the revelation of the industry.The third chapter analysis the futures market history, futures companies engaged in the sort of competitive differentiation point for this business. Then sorts out the problem and the status of Orient futures company. Lay the foundation to seek greater development in our existing customers to develop our resources better. In the fifth chapter, presents the development of strategies and wealth management centers combine the functions of the various departments within the company the advantage of security programs launched.In this paper, the author starting with Orient features company’s wealth management center actual situation, combining theory with practice, learn from the world’s leading private banking wealth management advanced experience and consider the actual situation of the market, is expected to provide more practical Orient features company’s wealth management center meaningful development strategy.