Study On The Development Strategy Of Shan Jing Catering Management Co. Ltd.

Development strategy is a long-term overall planning to confront changes of the internal and external environment in a company. It involves lots of different strategies of the enterprise and offers direction of development in the future of enterprises. Development is the essential character. In recent years, with the rapid development of economy and the further rich of life in China, the people’s living standards was greatly improved,and the daily demands showed a diversified tendency. The development of catering industry is rapid and the competition is fierce as it is a national basic industry. In a long term, a healthy enterprise depends on its own core competitiveness. The core competitiveness is a kind of comparison ability compared with other enterprises in the market competition. And, companies obtain advantages of competitive viaconfiguring and creating resources. However, the core competitiveness also determines the position in an industry and the benefits in economy. The success of the Hai Di Lao Hot Pot, Little sheep and so on make the uneasy duplicate competitive advantage and the unique business philosophy important in the catering industry. After that more and more enterprise managers place high value on strategy in enterprise development.The article named "Study on the Development Strategy of Shan Jing Catering Management Co.Ltd."try to making a guidance and directional development strategy through a comprehensive detailed analysis. From the basic situation of the company, this paper has made an objective analysis of the internal and external, micro and macro environment. At the same time, the paper has evaluated the internal environment and accurately analyzed the advantages and disadvantages, the opportunities and challenges of the enterprise. On the basis of that, the different levels of development strategies were conducted. According to the actual situation, the firm’s overall strategy is growth strategy; Differentiation and chaining operation strategy; functional strategy of the main line is about marketing activities, product structure, enterprise culture and human resources. And based on this, the paper offers concrete and operable measures, including construction of organizations for strategic, business model for development strategy, building the core competitiveness,establishing internal reporting systems,budget control,strengthening of human resources reserves,improve corporate performance management Sanjeong and so on. What’s more, the paper combines theory with practice to applying the general theory of strategic management to catering enterprise development strategy research. the paper Not only enriched the theoretical knowledge in practice that can supply instances of strategic management in food industry, but also had important practical significance that can provides useful strategy for future development.