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GH Research On Development Strategy Of Electric Power Institute

Posted on:2018-10-26Degree:MasterType:Thesis
Country:ChinaCandidate:J ZhuangFull Text:PDF
GTID:2359330512992079Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Strategy is a key factor to determine the success or failure of business activities.At present,the world and China's economic development pattern is facing a deep adjustment,the external development of enterprises more complex and changeable situation,to optimize the corporate governance structure and governance model,building a modern enterprise put forward higher requirements.In management,with the enterprise development needs to adapt to the corporate strategy is an important feature of modern enterprises.How to establish a scientific,reasonable and clear development strategy to lead the healthy and rapid development of enterprises is the development of modern enterprises need to study and solve an important issue.The GH Electric Design Institute is a long-standing electric power design company with a high reputation in the power industry.However,in recent years,with the continuous fermentation of China's economy "new normal",the electricity market is becoming saturated,the external environment facing enterprises is becoming more and more serious,and in the development of the overall transfer,the second venture,group restructuring and other major changes,The sustainable development of enterprises has a greater impact.The original enterprise strategic planning has been seriously not suited to the new development needs of enterprises,research,development GH power design institute new enterprise development strategy put forward an urgent need.This paper uses the methods of SWOT analysis,IFE matrix,EFE matrix,QSPM matrix and Porter's five competitive analysis models,and uses the data collection methods such as questionnaire survey and personnel interview to analyze the internal and external situation of GH power design institute Conducted in-depth investigation,research and analysis.On the basis of this,combining with the actual development requirements of enterprises and enterprises,the paper puts forward the development strategy of "two types of two,internationally renowned" enterprises,and puts forward the construction of scientific and technological enterprises,innovative enterprises,Development of the road,the overall coordination of the four major business segments,seven business areas of development,and constantly cultivate new business growth point,the construction of internationally renowned engineering consulting company's overall development strategy.And to support the overall development strategy as the starting point,combined with the actual business development,refinement of the formation of nuclear power,thermal power,power grid,new energy four business development strategy and innovation-driven,market development,internationalization,management,information,Development,corporate culture,brand building and other functional strategies,in the study of deepening GH power design institute development strategy to complete a useful practice to explore.Through research and enriching the case,it has certain reference for the enterprises with similar background and problems in this enterprise,which can be used as a reference for the strategic research practice of technology enterprises,especially electric power design enterprises...
Keywords/Search Tags:Strategic management, Strategic construction, strategy implementation, Strategic evaluation
PDF Full Text Request
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