Study On The Beverage Market Marketing Strategy

In the fierce competition in the beverage market low barriers to entry, Mored foreignbrands had been to the China beverage enterprises.JDB was facing the fierce price warfrom diferent inner competitors, suchas King Shun Want Want&Heqizheng. JDB still islosing their traditional markets due to some shortcomings.Basing on sales management strategy The analysis of the external environment,competition environment, consumption environment based on the influence of internalenvironment, and other factors, the completion of the new target market research;. In thispaper, through the analysis of strategic management, marketing, hope for similarenterprises for reference and theoretical guidance, the conclusion of this paper can besummarized as follows.1.in this paper thought the three aspects in internal marketing conditions, one is thebrand building, brand to "Wang Laoji", brand loyalty and brand maintenance, two is theconstruction of marketing team, a strong marketing team is the key to product marketing,the three is the production of supply, production supply is the product quality assurance,only the production of reliable suppliers to ensure strong competitive brand.2through the analysis of the marketing strategy, we also found some shortcomings,including channel construction marketing strategy, brand building and marketing team problem.3in view of the existing marketing strategy is proposed in this paper to solveproblems, countermeasures and suggestions for the marketing strategy, includingstrengthening and improving the channel construction, which summed up the innovation ofrural market development and sales channels, in addition to one of the unified and effectivemarketing strategy and strategy execution, that is to integrate and improve the quality ofmarketing team, and the brand reengineering, in order to expand the brand influence scopeand influence.