Research On O2O Supply Chain Risks And Solutions

The supply chain is the key to measure the O2O model success. In order to complywith the development of O2O requirement, the fusion of online virtual world and offlinereal world leads to the revolution of all supply chain areas including strategy, organization,process and informationization etc. It needs to bring high attention of the supply chain riskmanagement. The thesis used the basic supply chain risk management process methodfrom Risk Identification, Risk Assessment and Risk Management to Business ContinuityManagement. Find out the main causes of O2O supply chain risks through fish boneanalysis, risk types dimension analysis, FEMA （Potential Failure Modes and EffectsAnalysis） methods. Use O2O supply chain risk matrix to do quantitative analysis, dig intothe deep risk causes and measure the risks severity of impact. Then constructively proposethe O2O supply chain risk management solutions and continuity improvement plan. Thegoal is one hand to enhancement strength of new O2O business model, the other hand toprevent the supply chain risks, quick response after disaster, reduce the supply chainseverity impact. Throughout the control and manage the O2O supply chain risks to reducecost, increase benefits and accelerate the company development.