| In recent years, with the rapid development of electronic commerce, fresh agricultural products e-commerce is gradually on the rise. Some enterprises try the fresh agricultural products to do network marketing by e-commerce website.In Jiangsu Zhejiang Shanghai area and Beijing area, there have been some professional fresh agricultural products online supermarket which obtained the fast development. Fresh agricultural products online shopping mode makes the electronic commerce and the fresh agricultural products logistics combined, and save time and space of enterprise and customers, greatly improving the efficiency of the transaction. This is both an attempt and a trend. Of course, it will appear a lot of problems in the process of development of this new thing. The nature attribute which is easy decay and do not keep put forward special requirements on fresh agricultural products logistics:the entire cold chain, flow fast. Domestic and foreign scholars have been studied in the logistics distribution field. But we should see, due to the lack of a scientific and objective of fresh agricultural products logistics performance evaluation index system, it makes the development of fresh agricultural products logistics in a state of blindness. Therefore, to study on the key elements of fresh agricultural products cold chain logistics system, to Put forward the system of performance evaluation of fresh agricultural products of Chinese cold chain logistics, to provide ideas and methods for the effective monitoring and the development of fresh agricultural products cold chain logistics system has become a very theoretical and practical guidance value subject. So we should strengthen the comprehensive evaluation of the performance of logistics system of fresh agricultural products. One we can find the bottleneck of development of agricultural products logistics of fresh,then promote the rapid development of the fresh agricultural products logistics system equilibrium by improving the deficiencies, provide the basis of investment decision-making and resource allocation for the enterprise, on the other hand, it can also make the logistics industry policy and development planning services for government.In this paper, it combined with the cold chain logistics development status of Justeasy fresh express, constructed a fresh agricultural products cold chain logistics performance evaluation system adopting Delphi method and AHP combinatively with modern logistics theory and system theory. In the selection of evaluation indexes, in order to reflect the comprehensive situation of fresh agricultural products logistics under e-commerce. The electronic commerce platform inlogistics system of fresh agricultural products display. This paper verified the Justeasy fresh express e-commerce platform of fresh agricultural products cold chain logistics system in the implementation status of our country and countermeasures with the fuzzy comprehensive evaluation method. Finally, it resumed prospect and suggestion of fresh agricultural product logistics development electronic commerce platform based on the countermeasures of our country. |
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