Research On Cold Chain Logistics Of Fresh Agricultural Products E-commerce

Since 2005, fresh agricultural products e-commerce enterprises enter the people's lives. After 12 years of development, it has been increasingly recognized by the vast number of consumers. The trend of rapid growth in the market is becoming more and more obvious, agricultural products e-commerce sales is expected within the next five years can reach 100 billion yuan. And cold chain logistics is the key to the development of fresh business enterprises,at present,China's cold chain logistics industry is not yet mature, which is lack of infrastructure, industry standards, and has many other issues. So that it can not meet the fresh business enterprises development requirements. In this context,the fresh business enterprises face cold chain logistics pressure is very large,on the one hand they need to meet the consumers' need of high quality fresh products, safety requirements, on the other hand they need to address the difficult problems such as high cost of logistics, circulation the process of loss of large, cold chain logistics product quality control. Therefore, the status quo of the cold chain logistics of the fresh commercial enterprises is analyzed,and the proposed improvement suggestions can improve the quality and efficiency of the cold chain logistics.In this paper, YiGuo is the object of the study, analyzing the status of its cold chain and proposing the optimizations. This paper first summarizes the development status of fresh agricultural products and the related theories of cold chain logistics, and expounds and compares the existing models of cold chain logistics both at home and abroad,providing the theoretical basis for case study. And then introduces the overall environment of the cold chain logistics industry in China, and analyzes the status quo of the industry and the existing problems and problems of the cold chain logistics. And then this paper uses the YiGuo as an example,introduces the YiGuo of the status quo and its commitment to cold chain logistics, a wholly owned subsidiary of the operating status of AnXida. The results show that the cold chain logistics system is not fixed, the product loss was high in the process of logistics, the shortage of the front warehouse, the high cost of the cold chain logistics and the shortage of specialized talents. Through the case analysis, the author puts forward the concrete optimization strategy suggestion for the cold chain logistics of YiGuo, and through the establishment of cold chain logistics industry standardization, strengthens the quality control of cold chain logistics, makes use of large data and scientific means, give full play to the advantages of platform, the establishment of effective personnel training and personnel incentive system, etc., so that cold chain logistics can become more perfect.