Study On The Present Situation And Countermeasure Of The Flowers Andplants Industry In Kunming

In the wake of technological development and advancing of economic globalization, Flower industry rapid rise as an emerging industry.It has shown great power in terms of adjusting industrial structure, increasing farmer’s income, improving environment, enhancing employment and boosting the development of relative factors.In recent10years, China’s flower industry rapidly. Kunming is one of the world’s most suitable for one of the development of flower industry. Flower industry is the most important agricultural pillar industry in kunming.After more than20years of exploration development, has become the country’s largest production base of fresh cut flowers in kunming, collecting and distributing centre of the most influential cut flowers and price uidance center.On the basis of in-depth study on the successful stories of domestic and foreignfloriculture development, the author take Strategic countermeasures to the development of flower industry in kunming as an object of study, In this paper, the development status of the flower industry in Kunming were highlighted and explained. After analysis, we found that the flower industry in Kunming there are many problems: Low productivity, the lack of scientific of flower production planting techniques; There is no a comprehensive perfect marketing system; Operations and the quality of those who engaged in the flower industry needs to be raised; The management of the flower industry as a whole needs to be strengthened; the flower industry innovative ability needs to be strengthened; It is not important for the protection of new varieties of flowers; It is very difficult to enhance the the overall level of the the flower industry; Weak international competitiveness. and then. the use of the "SWOT way to find out the advantages, weaknesses, the faced situation and opportunities of flower industry development in Kunming Deal with the problems and difficulties, learn from the advanced experience of the developed areas of the the flower industry at abroad, The seven aspects of the strategies and recommendations:First, the rational distribution of flowers advantages of the region, the second,is to strengthen the the construction of the market circulation system, the third is to enhance the "Kunming flowers" quality and competitiveness in international markets, the fourth is to increase government support The fifth is collaboration and strengthen self-discipline.the sixth is to strengthen international cooperation in the flower industry and exchanges, the seven is to develop flowers deep processing industry.