Marketing Strategic Of Citigold Private Client In China

The global financial crisis in2008had impact the world economic. At the same time, China lead a new round of growth in the global economy. The rapid growth of number of the millionaire. China’s growth in personal wealth caused competition during local and foreign private banking.Citibank has a long history of the world. It has full experience in private banking. But the development of Citigold Private Client in China is not smooth. Financial crisis、 lack of channels、regulatory restrictions and the grow of competitors influence the development of Citigold Private Client in China.The article research market strategic of Citigold Private Client in China. First, the article research the China high-net-worth clients behavior. Then, review China private banking and the Citigold Private Client. Analysis China and foreign Private Banking competition.The article use SWOT method to analysis strengths、weaknesses、 opportunities and threats of Citigold Private Client in China. And share the cases of other private banking. And the end, offer a marketing strategic base on the4Cs market theories for Citigold Private Client.