Research On The Post-Acceptance Model Of Utilitarian Mobile Apps Continuance

At the mobile internet era, the most important thing for the users is the real-time, mobility, and convenience of their work and interpersonal communication. Mobile application can do this work. Besides, with the development of mobile internet, user will accept this idea and seek the mobile application actively. On the other side, by the development of mobile terminals, mobile applications will have a more solid terminal basis, and they will have a better performance. So, mobile applications become one of the most popular information technology among the mobile internet filed.At the above background, it is nature to research user’s post-acceptance of mobile apps after the acceptance. Technology Acceptance Model omits affection factor (attitude) as a mediator later, so does this paper. We don’t bother affection factor (satisfaction)’s effect on the user’s post-acceptance, but taking a more concise and direct pattern "cognition-continuance intention". Keep perceived usefulness, confirmation, and continuance intention of ECT-IT Continuance model, we offer perceived user’s interface design, perceived fee, switch cost and habit as the new variables. We have two samples, student sample and social worker sample respectively. The result shows that the R2of the student sample and social worker sample are0.385and0.499which is close to R2=0.41in the ECT-IT Continuance model. While, perceived fee and switch cost has no significant difference on the continuance intention in the student sample, but perceived fee only in the social worker sample. Because of unobserved heterogeneity, the above two samples can’t researcher as a independent sample. All in all,"cognition-continuance intention" pattern is vitrified in this paper.