Study On Marketing Strategy Of Tian He Drilling Company

Marketing strategy is an important part of business management. Mankind has entered the 21 st century.Due to the rapid development of information science and technology, consumption patterns have changed dramatically. Modern market situation becomes more complex and the market competition is extremely fierce. To successfully enter a market, occupy a market, consolidate a market and expand a market, all of which needs to make a right marketing strategy to guide them for any enterprise.Changsha Tianhe Drilling Machinery Co., Ltd. is a professional manufacturers engaged in drill production, management, scientific research and sales. Nevertheless, with continually intense competition in the market, continuous expansion in business has been implemented. As a result,the current marketing system is not in a position to meet the needs of enterprises' development.Based on the current situation of Changsha Tianhe Drilling Machinery Co., Ltd. and through literature revision, interviews and investigation as well as some other methods, the thesis analyzes the company's macro environment, industrial environment, internal environment. Through the analysis of its drill marketing process, marketing performance, marketing, team-building,the study analyzes the existing marketing problems from four aspects,namely,product, pricing, channel and promotion, which might lay the foundation for the company to make new marketing strategies,on whose basis marketing strategic planning is made for improvement and perfection for its product strategy, channel strategy, marketing and pricing strategy. Finally,strategies are put forward for Changsha Tianhe Drilling Machinery Co., Ltd in implementation and guarantee for its system construction,customer relationship management system,financial support,etc..