The Enterprise Strategy Of Shenzhen Rolan Jewelry Co. Ltd.

Sustainable development of enterprises is the eternal pursuit of the goal, but also eternal challenge facing businesses. In the realization of sustainable development issues, every entrepreneur must carefully think about and strive to explore, in the fierce market competition continue to pursue the realization of its corporate values and corporate social responsibility, which is why we carry out theoretical study business management and corporate strategy management theory research focus. Shenzhen Rolan Jewelry Co., Ltd. is a fledgling young enterprises, the rapid development in the jewelry industry and is in the context the major brands occupy a dominant position in the face of the growing emergence of the industry out of the various types of jewelry and medium-sized enterprises operating modes, how to build the core competitiveness of enterprises, enterprise development strategies on how to develop business managers have become the most important issue.In this paper, SWOT analysis, Michael porter theory of "Five Forces Model" to Rolan jewelry company’s external environment and internal conditions were analyzed, and clearly points out the problems existing in the company, and carried on the thorough analysis of the cause of these problems, and laid a solid foundation for the next step to solve the problem.By Rolan jewelry company profound analysis of the existing problems and reasons in Michael porter "Three Big Strategies" under the guidance of theories, combined with the characteristics of Rolan jewelry company, choose the appropriate strategy for Rolan jewelry company system, and put forward the strategic thought of meet the enterprise development strategic planning and covering research and development, production, marketing, human resources, and financial and other comprehensive strategy implementation strategy. These plans and strategies help to targeted to solve the existing problems, greatly promote the company’s steady progress.Through perfecting corporate governance structure, organization structure, resource allocation and risk prevention mechanism, truly measure the feasibility of the strategic system, strategic planning and strategy and implementation effect, avoid risk, nip in the bud, so as to ensure the smooth implementation of strategy, for the enterprise to create favorable conditions for the sustainable development of the future!...