Female Fashion Sharing Community Website Advertising Ecosystem Research

Cross-synthesis of subjects,a popular research technique at home and abroad,recently. Media ecology is a part of Media Studies.It is combined with the ecology theory in the process of media studies, used a new view of communicate behavior. In order to better explain this new marketing mode,considered the user participation we chose Mushroom street and Meilishuo case as examples to study to study their advertising and marketing ecosystem.This study is divided into five parts, the first part according to the present market background put forward to the female fashion sharing community website advertising and marketing research significance, content, purpose and research technical line.Then analyzed the character of advertising and marketing according to the female fashion sharing community website realistic condition. The third part is based on the basic theory of ecology, analyzed advertising and marketing ecosystem by using the method of media ecology By using ecological niche, industry chain.The fourth part concerns the current problems on female fashion sharing community website,Used the balance mechanism of new media advertising ecosystem,combined with changes in the market situation now, predicted the future imbalance of female fashion sharing community website advertising and marketing ecosystem, put forward constructive ideas for imbalance problems solving. The final chapter provided an initial vision for the expansion of the field ecosystem.In the course of the study, the author found that although the market prosperity, but there are still many problems.If allowed to their develop these problems will bring destructive blow soon.To this end the author proposed a solution based on reality. Occupied a own niche, development of various forms of advertising, etc..This study also provided fashion female user mode and advertising resources distribution. Will help the website operators to know this kind of website marketing competitive advantage.recognize the problems. Also discussed new media advertising operators can replicate this ecosystem in other areas.