The Development Strategy Of China Jingu International Trust Co.,Ltd

The trust industry, by its nature, is a management system which manages the financial assets entrusted by others. The trust industry in China did not take its initial development until the policy of reform and opening up was carried out, but Banking, security, trust and insurance are known as the four pillars of modern financial industrySince2007, the assets under trust management have gained a sharp increase. By the end of2007, assets under trust management was just over RMB360billion, but at the end of2012, has reached RMB7.74trillion. The trust industry has overtaken the insurance industry, second only to the banking sector.It only took5years for the assets of trust industry from just RMB360billion to RMB7.74trillion. But the rapid development of the trust industry also has the following two problems:first is not the core business, no core competitiveness, to loan trust products, more is a supplement to the bank; the second is the comparison banks dotted with dot, the insurance company as a number of sales team, trust companies lack their own sales channels.Jingu trust as XinDa assets of the subsidiary, has certain advantages in resource acquisition and disposal of non-performing assets. However, Jingu trust’s current business mainly includes the fund trust business, trust business. Further development of Jingu trust, can not simply rely on loan trust as the core obligations, must carry on the strategic adjustment, needs to carry on the financial innovation, out of their own development road.This paper analyzes and summarizes the development of Jingu trust’s internal and external environment of SWOT analysis method, then Jingu trust in strengthening the product structural innovation, speed up its own channel establishment, the professional services development direction has made a series of exploration, based on the proposed development strategy, Golden Valley trust competition strategy, and proposed to speed up the channel establishment, trust company specialized, strengthen financial cooperation, strengthen the internal control of the means of implementation...