Comparison Research On Cruise Company Management Benefit

More than30years of reform and opening-up, China’s economic development has made remarkable achievements, people’s living standards have greatly improved, economic development, and so did the national tourism boom. In2012, China’s outbound tourism consumer spending is up to more than1000dollars, accounting for about one over ten of the world’s total outbound tourism consumption, for the first time to become the world’s largest outbound tourism consumer.57million visits over the same period, the number of inbound tourists in China also, also become the world’s third largest inbound tourism destination. Leisure time is increasingly abundant, and promote the vigorous development of the tourism industry, especially the leisure vacation travel, become one of the most respected way of travel, cruises, as an important part of leisure vacation travel, especially rapidly, has become a new hot spot of global travel.At present, the development of China’s cruise industry is in the primary stage, development is not perfect, neither cruise ship ownership, the cruise lines open, tourism projects, such as hard constraints, or internal financial system, the company operational system, cruise personnel quality training with foreign advanced cruise lines have insufficient, especially in the aspect of operational benefit gap is larger, in the face of the domestic market, fierce competition, a wholly foreign owned cruise the influx of the enterprise, the cruise companies face enormous pressure of competition, thus constantly draw lessons from and absorbing foreign cruise company’s advanced operational concept, improve the operational benefit of cruise lines, out of a conforms to China’s national conditions of cruise industry development way, to the cruise industry development in our country it is necessary and urgent.Consult for the development of cruise industry is presented in this paper, on the basis of related literature, first of all, analyses the factors that affect cruise operational benefit, and the royal Caribbean cruise lines and top Hong Kong company as example, the specific study on the factors influencing the cruise industry is one of the most important benefit, operational efficiency, through the establishment of DEA-Malmquist productivity index model are analyzed and two cruise company’s financial aspects of the four categories, eight basic index contrast analyzed the operational benefit of cruise lines.By contrast, summing up the royal Caribbean cruise lines and top Hong Kong company development advantages and disadvantages in the operational benefit, positive learning experience, and hedging risks related to the cruise industry in the future development of our country, especially our country cruise companies provide relevant policy Suggestions in enhancing operational benefit.