An Empirical Study Of Corporate Social Responsibility To Employees’ Role Behavior

Currently, the expectation of corporate social responsibility is increasingly. In many Western countries, the management of corporate social responsibility has risen to the level of strategic management. In recent years, China’s academia is in-depth study of corporate social responsibility, the relationship between corporate social responsibility and employee behaviors has became the focus. Employees as an important part of corporate, performance of employee’s behavior will be directly related to the fate and development of enterprises. Enterprises is fulfilling their social responsibilities of stakeholders, will encourage employees to produce corporate social responsibility and cultural identity, and then improve employee performance.For the above background, this study reviewed the basis of corporate social responsibility, role behavior of employees, moral identity, then proposed hypotheses and empirical research. First, tested the issuance of the reliability and validity for the small sample by the questionnaire. Second,analysis the situation of corporate social responsibility by the form of the large sample survey. to analysis the large sample data through the method of descriptive statistics, the results show that the variable scale to meet the normal distribution; to test the reliability and validity of the scale through confirmatory factor analysis method, the results show that the variable scale has good reliability and validity. Finally, to analysis and demonstration of the relationship between corporate social responsibility, in-role behavior, extra-role behavior and moral identity through the method of structural equation model:The empirical results show that corporate social responsibility has a positive impact on in-role behavior of employees; corporate social responsibility has a positive impact on extra-role behavior of employees, too; in-role behavior of employees has a positive impact on extra-role behavior of employees. Moral identity moderated the relationship between corporate social responsibility and in-role behavior, but without a significant moderating effect on the relationship between corporate social responsibility and extra-role behavior, and the relationship between in-role behavior and extra-role behavior. Finally, the study findings are summarized, and proposed management recommendations, pointed out the limitations and shortcomings of research, as well as issues need to be further studied.