Chinese Sports Apparel Industry Value Chain Financial Analysis

Sports apparel is not only our traditional pillar industries of the national economy is also an important industry of China’s foreign exchange reserves increase, the same time, provides a number of ancillary sports apparel products for other industries, chemical industry, textile, machinery, development of transport, health, construction, logistics and commerce, and other related industries. Moreover, sports apparel also provide the community with a large number of jobs, the promotion of rural urbanization has played an important role. However, our sports apparel in shining aura, needs to be improved, there are still many places, intense competition within the industry, the industry profit margins narrow makes our sports apparel industry is facing an urgent need to increase the value of their own.Based on the financial perspective for our sportswear business situation of enterprises to analyze and verify the robustness of the Five Forces analysis using DuPont analysis, and finally select the typical case specific analysis to detect empirical results practicality. By studying the results, the growth of power sports apparel industry raw materials manufacturing, activity is relatively strong, stable and relatively weak force. Costume design and production industry and marketing industry in the earning power, stability and strength, activity, and productivity has better performance, with the exception of poor growing force levels.Through the study of our sports apparel industry value chain, it is beneficial for all stages of the value chain optimization approaches proposed:For enterprise managers, select strategic decisions for their own development; government coping with sports apparel industry to support, industrial upgrading for the sports apparel industry to lay the foundation; investors not only to look on the profitability of enterprises, enterprises should pay close attention to the growth of the space, in order to bring greater benefits to the enterprise. This study provides a reference for the development of China’s sports apparel industry, enrich and improve value in the value chain theory while promoting the development and growth of the sportswear industry.