The Merger Project Design Of The South Cement In Yuhang District

As the traditional core profit area of the Southern cement, Yuhang district of Hangzhou is of great significance to the development of the south of cement. Due to the region in the most economically developed Yangtze river delta area, the region became businessman battleground always:on the one hand, Qian Chao cement and Mei Ya cement within the area are anxious and press forward steadily; on the other hand, Conch cement and Shandong cement, with convenient transportation conditions, hit the local market stongly. In the internal and external, under extremely difficult circumstances, the south cement shrinking the market shares in Yuhang district. How to surpass the rivals,the problem become the ponder, and challenging task of any employee of the Southern cementOn the basis of detailed investigation and analysis about the concrete industry status in Yuhang district, the paper try to explore the feasibility of the South Cement concrete development in Yuhang districtl, namely investigate all28of the concrete enterprises, and rank one by one in view of the investment value and operational factors, and design project. With breakthroughs made in key areas, we take the the center then to an area strategy into the concrete market. We use2years to merger about20concrete enterprises, expanding the market share; For the management leve of the mergered enterprises is low and uneven, we use1to2years to integrate the concrete enterprises, to nurture the new profit growth point of the Southern cement.