Research On Development Strategy Of Linli Jidong Cement Co., Ltd

With the development of economy and society change, China’s cement industry inthe era ahead of the tide in the way, also has been given the continuous reform mission.Based on the research on the development strategy of Linli Jidong Cement Co., Ltd. asthe subject, will be supplemented by practice, theory, draw lessons from the developmentof international, domestic cement industry’s history, from the actual situation, formulatethe corresponding strategy, so as to enhance the competitiveness of enterprises, thesustainable development of the enterprise target, and promote the healthy development ofthe national economy.Because of the extensive mode of economic development, and leads to excessiveconsumption of resources and serious environmental damage, coupled with the impact ofthe economic crisis, China’s cement industry is faced with the challenge of theadjustment of industrial structure. But the current strength of the gap between theChinese cement enterprises, product quality uneven, lack of concentration, but subject togeographical constraints,“fight the enemy separately” situation, resulting in viciouscompetition among enterprises and other undesirable situation of overcapacity, seriouslyrestricted the cement industry, the development Based on this, this paper uses “SWOT”analysis method to analyze the internal and external environment of Linli Jidong IndiaCements Limited, will market cooperation (cooperation) strategy as the first strategy,according to the Linli company is located in Hunan environment, make full use of thefavorable policies of the state and Hunan industry synergy, and with regional scaleenterprises to fully communicate, common maintain self-discipline and market stability.Next is the market development strategy, in the stable high-end customers at the sametime, make full use of PS, PC and other low-strength cement varieties of customer, inorder to adapt to the trend of urbanization. Timely to promote the industry chainextension of the forward integration strategy, development of concrete industry andprefab field. Exploration and peer scale enterprises horizontal or vertical strategic modeof cooperation mutual shareholding. Thirdly, the implementation of brand strategy, enhance the core competitiveness of enterprises. Fourth, the optimization of theorganizational structure, improve the efficiency of management strategy, build team ofhigh technology innovation talents. The latest strategy according to the specific situationof enterprises and the external environment and internal synchronous propulsion, andfocus on promoting a strategic adjustment, the premise in macro-control and market,promote the upgrading of the industrial structure of the cement industry and enterprisesteady development.