Research On Competition Strategy About Zhangye Branch Of China Unicom

Since2005, the fixed-line communications enterprise economic decline year by year, especially the two operators of Unicom and Telecom voice services more present a low and micro patent. Because of this, the Country’s Telecom industry development direction, through Unicom and Netcom restructuring and merger, all management control of fixed-line and mobile had been sent to the new Unicom after the reorganization, the fixed-line and mobile business got new life. However, after the restructuring of the new China Unicom, naturally became the leader of the homogeneous competition, through the low price competition to gain market share is extremely difficult. Face the dilemma, to carry out the necessary market analysis, adjust management strategy, select the most optimal competitive strategy, is a subsidiary urgent to solve the key for Zhangye Unicom branch, so make a more sustainable development of enterprises, operating in healthy and scientific orbit. In addition to this, Zhangye Communication Companies to objectively and fully aware of the competitive landscape, understand the difference of the enterprise and competition, through the enterprise competition strategy demand analysis, find out the deficiency of practical work, adjust the enterprise management and competition strategy, in order to ensure Zhangye Unicom branch occupy the invincible position in the fierce business competition.Based on the theory of competitive strategy and the actual situation of the enterprise to carry on the concrete analysis, the cost leadership strategy, specific strategy, the differentiation strategy theory, value chain theory and blue ocean strategy theory as the research support, using literature research method, comparative analysis, qualitative research and other research methods, comparative analysis Zhangye Unicom branch current situation and development trend of the development of the company, this paper expounds the basic situation of Zhangye Unicom branch, using PEST analysis, Potter five force analysis, SWOT matrix analysis method, the Zhangye Unicom branch’s external environment and internal environment is analyzed, on this basis, puts forward the company’s mission, vision and the strategic objectives. At the same time, the company in the next few years to maintain a sustained and healthy development momentum should adopt differentiation strategy. In order to ensure the smooth implementation of the strategy, the strategic steps, implementation priorities and safeguard measures, and strategic control of the process and manner proposed targeted countermeasures.Development strategy and the obtained on Zhangye Unicom branch of the analysis, not only for the development and expansion of the company has important practical significance, but also the development strategy of other telecommunication enterprises have some reference value and reference meaning.