The Branch Of China Unicom In Baotou Mobile Payment Business Competition Strategy Research

Mobile payment, a potential value-added service for mobile telecommunications, is considered to be extension of cash and credit payment so as to provide alternative for modem people’s payment habits. Soft operation of mobile payment had ever been undergoing in as early as year2000, however, the business development has never gone as well as some other value-added services. It is a reality that the volume of mobile users expands rapidly while mobile payment business moves into a standstill.How to make mobile payment business more lucrative in China’s mobile service? That’s the question the thesis tries to answer. In that case, the logic structure of thesis is as follows:review and history of mobile payment; summary of difficulties in business cultivation by going deep the reason why into mobile payment is slowed down; market chance outlines by researching industrial chains, SWOT Matrix, marketing strategy; advices of innovative business model for China’s current business environment.The thesis concludes the how far mobile payment business would go should be determined by segmentation of market strategy, resorting among different industries and industrial chain upgrade. Hopefully, the business model that the thesis suggests might introduce a new insight into China’s telecommunication service.