Study Of Marketing Strategy Of HongXing Company In Maternal And Infant Health-care Products

In the 21st century health product industry is the sunrise industry which represents the human health orientation, and is growing very fast all over the world. With the rapid development of China's market economy and the big consumption level increasing of urban and rural residents, residents' cognitive ability for the health-care goods is getting stronger, the demand is also growing, in the future health care product industry will have a very broad space for development. However, because the high profits of health products have attracted more and more companies to join the industry, this makes the industry competition in the market become extremely intense, and also exposes many serious issues of market management. It's time to do research on the national health care product market. This article will make a whole market situation analysis on the health care products industry, understand health care product industry changes in the market environment and market consumption pattern, discuss the survival prospects for health care products industry. It studies the maternal and infant health care products in the fields like manufacturer status, market conditions, market prospects, market risk, potential competitors, and points out the market opportunities and potential crisis for maternal and infant health care products. In the meaning time, it introduces the children consuming market status in detail to provide reference to marketing plan and implementation. Moreover, we know that for the operation of the market, market analysis and strategy are the souls of marketing. Some companies take advantage of "speculation", "winning Terminal," "channel expansion," to promote the start of a product line. This article will analyze these successful cases and the mature promotion models to help us on marketing plan and implementation. At the same time, this article will give reference to Hongxing Company and other medium-to-small companies on how to develop a competitive strategy to face the challenging market。...