The Labyrinth Compressor Products Marketing Strategy Research Of TIANHUA Company

TIANHUA company is a subsidiary of China National Chemical Corporation, has long been engaged in research,design,product of chemical machinery equipment. In recent years,The sales of TIANHUA company Labyrinth compressor product have declined, product market shares have dropped. This article based on the differential competition in the market to study the marketing strategy of labyrinth compressor of TIANHUA company.This article through the introduction of our company and labyrinth compressor products, analyzes the labyrinth compressor products external environment of the market, analyzed the labyrinth compressor market macro environment, industry demand, competitors, etc; The company’s internal environment, This article analyzes the technology research and development capabilities, production management capabilities and human resources, etc. then through the SWOT analysis and target market selection and positioning, formulated the TIANHUA company’s labyrinth compressor products marketing strategy and proposed the corresponding implementation plan.This article based on marketing theory, tries to solve the problem of our company labyrinth compressor products market atrophy, in the article also puts forward the corresponding theoretical basis and analysis results, for the TIANHUA company’s labyrinth compressor product marketing has certain reference significance.