APD Marketing Strategy Optimization Research Of Compressor Filter

With the development of the Internet + and social progress, which boost the development and innovation of marketing theory. Modern manufacturing must keep pace with the times to optimize the marketing strategy in order to develop continuously. APD Company is the leader in the compressor filter field. Howe ver, it develops slowly due to unchanged sales policy recently. It is necessary for the marketing strategy to research, optimize and innovate for the sake of keeping the leading position in the realm of compressor filter.APD Company developed quickly in the past ten years and it is currently steady. It meets fierce competition on account of homogeneous products. But APD Company still take distributor channel even increasingly competitor participation competition, which leads to sales amount increase slowly. This paper researches compressor filter industry current situation according to the interview, investigation, documentation and data analysis and takes fully advantage of STP and 4Ps theory. The structure of this paper is as per APD compressor filter's market share and competitors' marketing strategy to find the short advantages of APD Company. Finally, the author provides the solutions of optimization to solve existed problems.This paper analyzes the industrial marketing and competitors marketing strategy and makes use of comparable advantages to optimize marketing strategy of APD Company. APD Company not only focuses on offline marketing but also online channels. Only by various channels, can APD Company keep and maintain the leading position in the ma rket, which will help APD Company to enhance competitiveness.