Research On Competitive Strategy Of Lanzhou Daqingshan Vegetables And Fruits Wholesale Market Co., Ltd

With the rapid development of the country’s economic development, people’s living standards have markedly improved, the demand for agricultural products and quality continues to improve, with the development of agricultural markets, relatively backward agricultural logistics issues highlighted. How to improve agricultural logistics timely, efficient and low power problems, poor circulation, to optimize and reform of agricultural markets has important implications for long-term development of agriculture.This paper analyzes the pattern of a single agricultural product logistics, slow progress in the reform of the status quo, pointed out that China’s agricultural market reform a priority. In this context, in order to compete strategic management theory, analysis of fruits and vegetables in Lanzhou DAQINGSHAN Competitive Strategy Research Market Limited. Introduction to the concepts, theories of strategic management and competitive strategy, Lanzhou large agricultural market fruits and vegetables wholesale Castle Co., for example, by analyzing the macro-environment agricultural market, industry and competitive environment, the use of agricultural products outside the company EFE Matrix factor analysis; through the analysis of agricultural markets and the Company’s ability to analyze corporate resources, the use of IFE matrix analysis of agricultural products on the internal factors of the company. On this basis, revealing problems facing the agricultural market situation and, through the application of SWOT analysis tool, depicting the company’s competitive position, as a basis for formulating competitive strategy, then the risks facing the company conducted a comprehensive assessment. Finally, the development of the company’s competitive strategy and competitive strategy evaluation.Through this study, the company obtained a combination of theory and practice of competitive strategy. This competitive strategy and its implementation process, combined with the reality of the situation and the latest research results at home and abroad, the domestic agricultural market have similar reference and guidance.