| Take-away platform,as one of the websites or mobile APP,is the widely used.The theory academic study of this aspect is relatively lack,the direction of the competition strategies of the research is very rare,the study of the direction of the competition strategy of most of the studies focused on the qualitative,in the quantitative study,model building relatively short,can't fully get take-away platform competition strategies.But the two-sided markets serve as the latest theory is widely used in recent years,and it is very suitable for studying the issues of take-away platform competition,this article would mainly take the theory of two-sided markets to research the competition strategies for take-away platform.The research object of this article is take-away platform,the most important is to solve two problems:first,set up related model of take-away platform,providing the competition strategies for take-away platform;second,the model analogue and simulation,aiming at the accuracy of the simulation results to the test model,research has shown some conclusion.Firstly,a high-quality platform tends to compete by using the method of attracting customer,and a low-quality platform tend to compete by using the method of attracting merchant.Secondly,improving the quality of the platform and improving distribution efficiency of delivery is essential to the platform.Thirdly,the"price battle",using widely by the most of the platform,is meaningful in reality,the"hunger marketing" can attract a large number of users in a short period time.Finally,if the platforms attract the merchants by reducing prices,the most of the merchant would turn to be multi-homing.In today's delivery platform is still in the age of the coexistence of many oligarchs,and is from rapid growth to mature period,the platform can be designed according to different levels of users of different platform quality and delivery speed,in order to compete more users. |
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