Shandong Waseray New Materials Technology Co.,Ltd. Of New Green Building Marketing Programs Designed

In recent years, with the rapid development of the domestic economy, the rapid development of China’s building materials market, especially in green building materials decoration materials development is particularly rapid in2008affected by weak domestic policy control and real estate, the building materials industry saw a decline of trend. Shandong, China’s new materials industry companies affected by the company’s industry development trend, shrinking market share, declining economies, the existing marketing strategy system can not meet the needs of the company’s future development, to develop future-oriented marketing programs have become the company’s new marketing urgent needs of strategic development.In this paper, Shandong Waseray New Materials Technology Co., Ltd.(hereinafter referred to as Waseray companies) Green Building Materials Marketing for the study, after which the company’s internal and external environment and eventually made a full analysis of the industry, the company developed China’s green building Systems marketing programs. The text is divided into eight parts, the first part of the green building industry marketing research company background and significance of major China are briefly described. The author carried out from the beginning of the second part of the marketing environment in which Chinese companies with a detailed analysis of the third part of the author to use SOWT analysis method and amount of principal and interest of the industry in China products made with traditional building materials objective, systematic comparison, especially with Waseray companies product life cycle, product technical factors, price positioning and quality to elaborate. On the basis of the third part, the author of the industry in China in the fourth part of the company’s products target market, mode of operation, operation of ideas put forward ideas. The fifth part is the focus of this article, the author uses the theory of Waseray4PS product prices, channels, personnel, promotion conducted in-depth research, and propose effective marketing mix and recommendations that seek workable, is on the nature, realistic, practical and complex company, is the company to get rid of troubled environment, to achieve the company’s strategic goals the best choice. The sixth part of the financial indicators based on past years made the sales targets and financial projections. Part VII of the marketing mix for the completion and implementation of sales targets developed specific safeguard measures, providing organizational, institutional and resource protection and improvement recommendations and implementation. Part VIII concludes that Waseraycompanies marketing path.This paper aims to develop scientific marketing company system solutions to effectively play the company’s existing talent management, brand, service and other advantages, nurture and develop the competitiveness of marketing, thus promoting the sustainable and healthy development of the company. This study has practical significance not only for the company’s development, but also has a strong reference to the peer.