Research On TV Food Safety Report

Food safety has been the social focus, in other words, food safety is "the tip ofthe tongue" security. In recent years, widespread public anxiety about the situation offood safety, food safety problem has become a hot topic NPC and CPPCC on everyyear, especially in2014, according to the people’s network, the people concern aboutfood safety issues more than400000. Thus, the mass media is essential to meet thepublic information related to food safety requirementsThis paper selects television media as the research object, research related totelevision coverage of food safety issues. First, the research background, the literatureon food safety reports are discussed. In the second chapter, the concept of TV reportsof food safety are defined, and the phases of the development process of TV reports offood safety is introduced, according to the different characteristics of each stage,divided into the embryonic period, transition period, prosperous period.Summarizes the present research report of food safety in China is relatively littleliterature, research content is relatively narrow, mostly on text content analysis, thenegative effect or communication effects and countermeasures, and the main contentof this paper is based on the specific media own superiority and the characteristic ofhow to influence the development of food safety reports to analyze. Therefore, thethird chapter mainly analyzes the characteristics and advantages of TV food safetyreports. From the report, the report content, style three aspects report highlights theTV picture vivid, strong sense of spot, text, sound, picture is equal to one’s advantage.The last section of the chapter, analyzes the new media environment, audiencepsychology, habits change propagation characteristics and the audience of TV newsreport, TV must seek and new media trend.Finally, you can see the television report of food safety of prosperity at the sametime. Aiming at these problems, the media should take the improvement measures andmethods to improve the. In the food safety supervision system at the same time, thenews media should also play a role in the supervision of public opinion, make foodindustry towards a good direction, so that people can eat healthy food.