Research On The Industrial Chain Model Of Chinese Culture

Hanfu culture was developed in the Internet at the beginning of the 21 st century. This is a new cultural phenomenon. As the awakening of the national consciousness of Han, there was a trend of revival of the traditional culture. Hanfu culture is a phenomenon that devote to develop traditional culture by Han Chinese Clothing. Hanfu cultural has been more than a decade, and its development carries the stamp of network times. In the era of rapid development of market economy, the development of hanfu culture is not only the pursuit of the spirit level, but also create substantial economic value for the society.Nowadays, cultural industry progresses day by day in many countries. In recent years, our country government attaches great importance to the cultural industry, It’s becoming a bright growth engine of China’s economic. In the process of communication development. Hanfu culture effects associated with the cultural industries to other industries has created an enormous stimulus.This paper aims to analysis the spread of hanfu culture’s characteristic, association of related cultural industry. Summarizing hanfu culture industry chain model, analysis the way they hanfu culture act on cultural industry. The article is divided into five parts, the first chapter analyze the current situation of culture industry, to define the concept of hanfu, analysis others hanfu research field. The second chapter mainly analyzes the status quo and characteristics of hanfu culture communication. The third chapter uses value-chain analysis method to analyzes the processes of Commercial development of hanfu culture. The fourth chapter analysis hanfu culture’s vertical chain, related industry,and the way hanfu culture act on cultural industry. The fifth chapter analyzes problems in the process of industrialization of hanfu culture, and predict the trend of the development of the cultural industry.