Study On Medicine Packaging Design Based On Children's Cognitive Psychology

Children's health problems in modern society has an important position in the family.With the full liberalization of the national two-child policy,the number of Chinese children has risen to a new high.In the process of their growth,children are more vulnerable to the problem of disease than adults,therefore the use of long-term drugs for every child is essential.At present,the production,packaging and sale of children's drugs are independent of adult drugs.However,the packaging structure and visual communication design of children's drugs are the same as those of adult medicine packaging.This article will combine the domestic and foreign drug packaging to analyze the present situation of children's medicine packaging in our country,and through the analysis of children's cognitive psychology,make use of the strong curiosity and exploring characteristics of children's innate nature towards things to find a new breakthrough for the design direction of children's medicine packaging.Through the study of children's cognitive psychology,children's cognition of things is in the stage of curiosity and exploration,with rich imagination,and the development of thinking and the ability of behavior are in the immature stage.For this purpose,the drug packaging design of the child has an interesting image,a rich color and a lovely shape,which can give the child the humane care and the psychological well-being in the course of taking the medicine of the child,and the resistance of the child taking medicine can be converted into coordination as much as possible,So that the medicine is no longer a painful psychological experience of the children and the parents.To a certain extent,and the situation that the medicine is difficult to be taken by the child can be solved.Interestingly designed packaging is widely used in children's products packaging,but not in children's medicine packaging.Based on the analysis of children's cognitive psychology and on the basis of ensuring the safety,effectiveness and stability of children's drugs,this paper gives an interesting design to the packaging of children's drugs according to the children's behavior habits,psychological needs and ways of thinking to attract children's attention and improve the difficult situation of children taking medicine.In the end,the research on the design of the interesting packaging of the children's medicine mainly is the innovative design of the packaging,the visual effect and so on,on the one hand the practical value of the package is fully exerted,On the other hand,it is also desirable to realize the function and the value of the game force of the package in such a way as to be able to become the "toy" of the times characteristic in the course of the child's growth.