Application And Analysis Of Popular Color In Women 's Wear

Color is everywhere in our daily life. It enriches our life and makes our products mor e attractive. In the area of clothing, color, as an important element of costume designing, plays an essential role in clothing. Especially as fashion colors in line with fashion trends,they enjoy a high commercial value, At the same time, the fashion colors of cultural property is also indispensable in daily life of modern people. Therefore, the application of fashion colors has been more and more attention in a wide range of industries, and as a product development strategy, to research and application. Especially in women’s clothing design, from the physiological perspective, women more sensitive for color, they in terms of consumer demand for color is higher than male. Therefore, the application of fashion colors in women’s clothing design should be more attention.The proper use of fashion colors in the women’s clothing design can not only meet consumers’ demand for fashion, but also increase the addictive value of clothing. This paper focuses on fashion colors, starts with its causes and development, and mainly analyses the application of fashion colors in the women’s field.There are mainly four parts in the paper. The first part studies the fashion colors’ features, causes, development and the application in the clothing field. The second part mainly analyzes the clothing field’s the fashion colors, including the change rules, influencing factors, as well as the related factors which influence the usage of fashion colors in the costume designing. The third part summarizes the application method of fashion colors in the women’s clothing design, so as to offer ideas and guidance for the small and medium clothing enterprises to use the fashion colors properly. The last part is about the planning and practice of the fashion colors in the clothing design, which is based on the summary of fashion colors’ selection and application methods.