The Design Of Chinese Independent Fashion Designer 's Brand

With the influx of postmodernism, in 21 st century China has entered a "charts" era. "Like" this is what I like, "that’s his style" and other such words are common in our daily communication, it gives us a signal, the postmodernist trend of humanistic thought has quietly take root in people’s minds, which means that people dress goods consumption in the future will become more "capricious". However, the Volkswagen brand apparel products in the clothing terminal market homogeneity phenomenon is intensifying, and this is at odds with the requirements of the consumers are!And at this point, the positioning niche groups and local independent design has its own distinct features timely catering to the needs of the people, make more and more people begin to pay close attention to the branding of unconventional domestic independent designers. But the development of China’s local designers is not plain sailing,at this point, the emergence of buyers shop for some excellent local design "desperation".Buy a hand shop on the basis of its own operation pattern, combined with local independent designers in different ways, to the development of independent stylist provides a favorable business platform.In this article, through understanding of buyers shop operation mode and the analysis and research of the development of local independent designers, delve into buying shop combined with Chinese independent fashion designers of new brand operating model, finally through the interview examination and case analysis: buy a hand shop with a combination of local independent designers can promote the formation of independent designer brands. New operation mode of local independent designer brands,catering to the needs of consumers, conform to the trend of The Times, greatly promote the local clothing design and improve the overall strength of China’s fashion industry.