Study On A Company’s Tactics For Developing International Market

"The men in the city want to go out; the men outside the city want to come in." Mr. Qian zhongshu described the contradiction of the marriage as that in his masterpiece "Wei Cheng". Across the water market now, so not is such a same situation as the “Wei Cheng”?One side is the international water giants actively layout large water market in China. At present, China’s water market has developed rapidly, according to the related research report, it is estimated that during the period of "11th five-year plan", China’s water supply, sewage treatment, water recycle and water drainage, water pollution governance aspects of the total investment will exceed one trillion Yuan. It is this huge market that appealing the international famous water companies from around the world, including giant Veolia, Suez and others to enter into China.On the other hand, it is the Chinese enterprises are not willing to partial in the corner, and they are trying to become bigger and stronger, try to enter into the world’s leading. The A company is one of them.Enterprise internationalization is a gradual process, and with the development of economic globalization, the enterprise internationalization theory research has dominated by traditional international trade gradually turned to the capital circulation, namely the more advanced overseas direct investment. For engineering companies such as A company, its internationalization development also experienced such a process, by the early technology of output, the product output and output of engineering design, development to engineering construction general contracting, PMC management output mode and the BOT and its derivatives.In recent years as the country of the implementation of the strategy of going out and domestic engineering market competition heats up, the engineering enterprises in our country began to vigorously develop international market. But in the process of expanding international engineering business, many Chinese engineering companies in the face of huge overseas markets and many development pattern, under the condition of engineering companies in the region of the development strategy selection and focus on is often too difficult and blind, development strategy is not clear, the direction is unknown, the development of domestic enterprises are scrambling to imitate, leading to a lot of struggle of the Chinese enterprises in overseas market malignant competition with each other. For a long time, the domestic private enterprises develop the international market one of the most basic way to borrow boat out to sea and international project bidding, but either way, its limitations are stronger.In this paper, there are total six parts. It starts from the internal and external factors of A company’s international marketing analysis, and reference to the international market development of successful cases, in this way to give A company develop strategies and specific implementation steps. The first part is about the introduction of professional words, the research background and significance of this article and research methods in this paper. The second part introduces the current situation and development of A company, also the existing problems and influencing factors. The third and fourth parts analyze the environment of the international market and A company’s own international marketing’s SWOT analysis. The fifth part introduced the successful cases in the industry; while the sixth part combines the above analysis to give A company some practical international market development strategies and concrete implementation plan. The purpose of this paper is to research A company’s four years international market development, to help China’s engineering enterprise accurately, timely, scientifically and reasonably to develop the international market development strategy and the corresponding market entry mode.