Use The Functions Of Customers’ Feedback On Costume Design

Due to the fact that at present the design concept of many domestic brands and designers does not integrate with the real needs of the brand’s loyal consumers, there is a lack of effective operation mode in the clothing brand to promote the communication between the designers and the loyal consumers. About the effective feedback from the loyal consumers of most brands, it is very narrow whether from the quantity or the access, as a result of this, in terms of the design concept, many clothing products have not really integrated into consumers’ emotional and cultural experience, the homogenization is emerged in more and more brand designs, there is a lack of core competitiveness in brand clothing design. This has intensified the problem that the domestic clothing brand is difficult to cultivate loyal consumers, even it is more difficult for them to obtain the correct feedback from their loyal consumers, by thus repeatedly, a vicious cycle is formed. The brand design can not always grasp the macro direction of design management, the brand can not get considerable development, this is a common failing of the current domestic brand clothing.The loyal customers are identified by measuring the total consumption in times and amount as well combining with the principle of 80/20 as standards in this paper. It is found that the feedback from the loyal customers is different from that from ordinary customers as the former is in high accordance with the brand with a role of macro-management on custom design, such as increment and replacement in product categories, proportion among various age groups as well as in hue while characteristics of the later are abstract and microscopic with inaccuracy, not totally available to the brands.The conclusion that the later has some influences on design and makes the improved design more effectively faced to the market at the same time of consolidating the original loyal customers, the brands can be made to attract more ordinary customers to become the loyal ones, achieving the goal of brand development, beneficial to the brand design’s long-term development is got. The brands are required supervision for a feedback mode of two-way communication between brands and the loyal customers. And that the feedback modes of attracting the loyal customers are studied. The current designers are also reminded to make efforts to combine the loyal customers’ feedback with the new brand design concept and add the loyal ones’ preference in design to make a perfect combination of design and the market.In the end, enough cases and information are got from a large number of questionnaire investigation, research interviews faced to customers and brand designers and that how the loyal customers have effects on the brand design has been fully examined. I design clothing by myself in term of brands and then conclude, arrange, study the loyal customers’ feedback in various aspects of design when the clothes of new style are displayed. Thus design management is improved. Again, the function of the loyal customers’ feedback on custom is proved by achieving the second feedback from the loyal customers after improved clothing’ being displayed and the argument of this paper is verified hands-on experience with practice operations.