The Design Of The Nail Embroidery Process In The Custom-made Clothing Of The National Original Brand

Couching embroidery technology is one of the common traditional hand embroidery stitches belonging to the Miao nationality in Guizhou Province.It is relatively simple and flexible to do this needlework since an embroiderer just needs to stitch floating embroidery threads while coiling them in a fixed way.Due to the difference in floating thread material and the change in form,various shapes of embroidery patterns show rich decorative effects.With the design and development of‘ Songtao Miao pigeon-flower embroidery ' custom clothes Guizhou's originalethnic brand name as a research basis,and ‘ Songtao Miao pigeon-flower embroidery ' brand “Miao handicraft's derivative——custom clothes design and development” project as the carrier of research,this paper investigates couching embroidery technology based on design ideas.On the background of brand culture and concept,this paper makes a field survey on the original-ethnic brand ‘Songtao Miao pigeon-flower embroidery 'enterprises,and collates and analyzes the product information.Around ‘ Songtao Miao pigeon-flower embroidery 'brand,this paper extracts the element symbols with ethnic and regional characteristics;by starting with the design and development of the clothes customized in the name of‘ Songtao Miao pigeon-flower embroidery'brand,it reveals the internal relation between couching embroidery technology,custom clothes and ‘ Songtao Miao pigeon-flower embroidery ' brand——an expression of ethnic and regional characteristic element symbols.By design,this paper takes the change of couching embroidery stitches,material matching,pattern extraction and reconstruction of application form as a means of expression,and custom clothes as a carrier of expression,to highlight and stress the ethnic and regional characteristic culture inherited by ‘ Songtao Miao pigeon-flower embroidery ' brand,as well as the ethnic and regional characteristic element symbols of‘ Songtao Miao pigeon-flower embroidery' brand;uses couching embroidery technology in clothing production to highlight and stress the ethnic and regional characteristic element symbols,enrich the design language and deepen the image of ‘Songtao Miao pigeon-flower embroidery' brand.The review and summary of the design ideas concerning the application of couching embroidery technology in ‘Songtao Miao pigeon-flower embroidered 'clothing production also provides an idea for the design and development of custom clothes under the ethnic-original brand name.For the research in this paper,it is of significance to promote the design and development of custom clothes under the original-ethnic brand name by taking the design ideas as a theoretical basis.