The Tactics Of Old Famous Enterprise’s Revival And Sustainable Design Under Business Disseminate Model

From the1930s to1960s, the social patriotic sentiment and the development of lightindustry set off a wave of "hot air".But with the reform and opening, all kinds of foreignhigh-quality brand began to enter China.However the domestic brand cannot catch up with thespead of the development of economic system and operation mechanism.These have madesome domestic brands lost its original characteristics in products and operation mode.Moreand more domestic brands began to fade out the sight of people or take a back seat in thelow-end market and the ranks of the appliances for labor protection.From the beginning of2007,the domestic products began to recovery based on theopportunity--"retro tide". The first is the white tennis shoes which on behalf of "cheap andvulgar"—―Feiyue shoes‖adhere to the "martial arts" for the brand concept,so it can revival inforeign. Then the liberation shoes named "Ospop" shout out "a point of pride" to have thesuccessfully promoting by American. With the help of domestic enterprises copy the brandpackaging pattern of cultural backgrounds innovation,many successful products appear,suchas―YONGJIU bicycle model C‖,―ShanghaiVIVE products‖,―ShangHai watch‖.The brandpositioning strategy based on chinese culture influence makes the poor domestic brands standout among different brands at home and abroad,laying a strong culture of its unique position.Domestic products’ restoration is due to spontaneous awareness of cultural groups orCommercial operation of the planned performances organized? Domestic products’ value isderived from nostalgic cultural memory or familiar classic traditional craft? Domesticproducts’ revival route is due to business management model or transmission of culture?These issues deserve our reflection and exploration.Exploring the strategy that classicdomestic products return consumer market,which contribute to more classical products’revival and continuation.How to make design and service experience involvo in.how tocombined with the cultural and creative industries.These are both breakthrough andinnovation.the research fills gaps on the Phenomenon of how the revival of the classicbrand.it worth a certain research value.This issue focuses on the patterns of commercial design and the law of designmanagement strategies in recent years.It compares a large number of domestic andforeign-related cases and summary,moreover In-depth research on a specific casebrands.Furthermore,it summarized the value system assessment, psychological researchaudience, product innovation, cultural guide strategy, brand promotion strategy, mass mediareflect aspects of integrated design philosophy,in addition consumer psychology research isincluded.And then the method on both design management and integrated design areinferred.Recent years,in the background of―cultural consumption economy‖,productfeatures, materials technology, visual elements, service system, mode of transmission systemscombine design theory,serves revival path of a classic domestic brands as well as sustainabledesign,providing practical methods and strategies.