Research On Regional Public Brand And Platform Design Of Agricultural Products

China's poverty alleviation and development began in the mid-1980 s.Through nearly 30 years of unremitting efforts,China's 700 million rural poor have lifted themselves out of poverty,and poverty alleviation has achieved world-renowned achievements.However,due to uneven development,the size of the poor is still large.China's poverty-stricken areas have problems such as inconvenient transportation,lagging information development,inadequate infrastructure construction,and a single mode of economic development,which make the advantages of natural ecological environment,green pollution of crops,and rich folk culture can not be converted into effective economic industries.With the improvement of the quality of life requirements of urban residents and the increase in the demand for local agricultural products,under the background of the increasingly perfect information platform and the rapid development of agricultural product branding,the development of branded agricultural products with the combination of the Internet can become an effective way to solve the problem of insufficient industrial development in poverty-stricken areas.Based on the above background and problems,this project tries to build a general agricultural product regional public brand creation plan and form a complete set of public brand regional service model for agricultural products.Based on the design theory and method,the public brand of agricultural products in Qingyuan was taken as the research object,and the design analysis and practice of the public brand visual image and network service platform of agricultural products in Qingyuan were carried out.First of all,this topic intends to conduct theoretical research on branded design(design connotation and design methodology),agricultural product brand development,social psychology,user experience and user research methods,mobile product design methods and design processes through literature review,and propose a feasible design method and design process.Secondly,it conducted in-depth research on the development status of Qingyuan(economics,culture,revenue mode,popularity of network use,etc.)and existing resources(agricultural products,tourism resources,handicrafts,folk culture,etc.).Combining the local conditions to analyze the existing resources,this paper extracts the identifiable symbols according to the local specialty products,industry and culture,and carries out the design practice of the public brand image identification of agricultural products.Finally,through the user-centered design method,based on the analysis theory of the process chain network,the function of the regional public brand platform of agricultural products is analyzed,and the functional design practice of the public brand platform of agricultural products in Qingyuan is completed.This project is intended to provide a brand creation model for regional branding of agricultural products,using brand design,user-centered design,process chain network analysis and other methods for design analysis and practice,and complete the visual image and platform design of public brand of agricultural products in Qingyuan.These works are expected to provide systematic design ideas and reference basis for the creation and design of public brands in other regional agricultural products regions.