Study On Methods Of Creating New Chinese-style Artistic Conception Of Architectural Animation

The exchanges of construction sector between China and the world in various areas have become more and more frequent and closer with the development of China economy. A large number of foreign architectural theories and architectural thoughts get into China and the Chinese construction industry begin to present the tendency to diversity. The traditional architectural culture seems to be gradually faded while people are interested in modern architecture. Because of the impact of globalization, the prosperity of china and the backtracking of sinology, people begin to call for the return of the national spirit. But tradition copy and conformism is not a way out. This work aims to explore how to inherit traditional architectural art and culture and how to combine with the development of the times, to pay close attention the development of new Chinese architectural art form for China’s domestic and at the same time aims to propose the principles and misunderstandings of the concept definition for New Chinese.The three-dimensional architectural animation performance technique springs up with the advancement of our science and technology, which is the combination of technologies and art in the field of architecture, the inevitable outcome of the international art practices combined with scientific theories and is with creativity and modernity. Architectural animation is derivative of the film and television animation and is the necessary means in part of the show for modern building design. In the increasingly fierce bidding competition of the commercial construction projects, the use of architectural animation features to create strong and intuitive visual effects can make the project more convincing, thus have more advantages in the bidding session. However, stylized action is the big problem of architectural animation on the current market, for stereotyped patterns and the work will make the audience fatigued. Architectural animation can get a new lease of life if it is created as an art work with full use of infinite charm of art.In this paper, problems in production processes of architectural animation on the market were discussed to explore how to improve the new artistic conception of Chinese architectural animation. This work also focused on the creation methods of new artistic conception for Chinese architectural animation. Literature analysis, case analysis and practice analysis were used from the layouts, sounds, colors, lenses and other artistic languages to get the elements which should be grasped to create artistic conception during the architectural animation production. On the spatial layout of architectural animation, the application of the method of point, line, body and effects of spatial variables were used to obtain the use of assumption and symbolic means that affect architectural animation layout. Comparative law was used to elaborate the continuity and discontinuity of movements for visual language of time in this paper, while in the grasp of the time factor, pace and rhythm of changes in audiences’psychological time was cleverly caught to exhibit a stronger visual impact. Otherwise, for technical processing of architectural animation humane, a series of feasible schemes were obtained which were applicable to create a mood for architectural animation art through lens visual language, such as how to use actual situation handling of the lens, contrast of background music and how to use colors to enhance the beauty of frame. Moreover, specific practice cases were analyzed to explore a series of feasible means to create artistic conception for the new Chinese architectural animation. It is hoped to provide some useful references for future related fields.