Animation Derivatives Design And Research Based On The "Ant Tribe" Articles For Daily Use

Along with the social transformation of urban and rural structure, population structurechange, labor market changes, the higher education system reform and a series of structuralfactors change, a new class of people-"ant tribe" grow up quietly. Media exposure makes thesociety to improve the attention to this group. The increasing of "ant tribe" number and socialattention enhancing provide new opportunity to design and development of innovativeanimation derivatives and expand the new space.This article adopt the methods such as interview, comparison and analysis, andsummarizes experience, carry on a scientific analysis on the life characteristics of the newsocial groups "ant tribe", mental material needs. At present the consumer marketsegmentation increasing, study design for such a people with small amounts of attention, willbring opportunities to the new products development of the consumer market. And from theangle of the demand analyzing the target population’s need products, can make theimprovement and innovation of existing products more targeted, can more meet the needs oftarget users. Research on the demand of this crowd can provide theoretical guidance for thedesign of the product, and its industrial products is also easily accepted by users. The "anttribe" group will have its backlog of living environment, life needs, emotional needs, on thebasis of the analysis of a series of factors put forward for the improvement of existingproducts or the development of new products, the pertinence is strong.This paper based on the analysis of the basic characteristics of the "ant tribe", select thedaily necessities and decoration which are closely related to "ant tribe" life to further study,do analysis and comparison about the the daily necessities and decoration which "ant tribe"possibly use of, and locate the daily necessities in order to better understand the everydayitems for "ant tribe" products.Finally, on the basis of research and product analysis of the "ant tribe" demand, blendingcartoon, cartoon image for "ant tribe" everyday products innovation design, makes everyeffort to fill the "ant tribe" group spirit demand, at the same time, make the products of designactively guide "ant tribe" group’s health consumption.