Research On Design Of Mobile Intelligent Terminal Display Equipment Oriented By Brand Experience

With the rapid development of technology and improvement of life quality, theproduction development of mobile intelligent terminal display equipment is facing a newchallenge and opportunity. Nowadays it’s much harder to deal with the problem inconventional sense and traditional methods. Instead, brand experience design which isconnected by display equipment and mobile intelligent terminal company, could be usedas a better solution to fulfill the demand. In this topic, a research is made on mobileintelligent terminal display equipment in the experience store, then with experiencesummary and cross analysis, an analysis and a summary are made on the design conditionin the early stage in expectation of finding a new idea of mobile intelligent terminaldisplay equipment design, which will be put into practice and improved.Chapter One and Two has summarized the background of consumer market, mobileintelligent terminal display equipment and brand experience design. On that basis, ananalysis is made on the features and current situation of mobile intelligent terminal displayequipment, then an application idea of brand experience design is proposed and tested.Chapter Three makes a environmental analysis on the mobile intelligent terminal displayequipment in the early stage, which from three aspects, its businesses, own and consumersand, to discuss the needs and points of the brand experience design. Chapter Four is thekey section, which made a summary and improvement of the basic methods of mobileintelligent terminal display equipment design and the new methods of the brandexperience design on the basis of Chapter Three, then proposed several design principlesto regulate the use of the methods. The Chapter Five, according to the above results topractice the design, preliminary tested the research findings and further clarified theavailability and effectiveness of brand experience design through the design process.After the research, a conclusion is made that brand experience design is possible tobe applied into mobile intelligent terminal display equipment and that will play a veryimportant and positive role in development of mobile intelligent terminal displayequipment. Besides, making an analysis on brand experience design condition is good forsetting the right direction. What’s more, the combination of two methods definitely can push innovation design of mobile intelligent terminal display equipment forward.