Emotional Experience Under The "UEIDUO" Brand Image Upgrade

With the rapid development of China’s social economy and the rapid improvement of the overall consumption level,especially the baking industry as a whole presents a vigorous development trend,but most of the current baking industry practitioners do not regard brand marketing as an important means to measure its development,how to establish a baking industry brand benchmark is an important difficulty at the current stage.Based on the theoretical basis of emotional design,this paper extensively reviews and organizes relevant theories,and uses literature research,case analysis,questionnaire survey and other methods to carry out research on the brand upgrade of "UEIDUO".First of all,by comparing the advantages and disadvantages of baking packaging design at home and abroad,analyzing the emotional portrait and internal logic of consumers,and combining the problems that the brand has had in the past to formulate an upgrade plan.Secondly,the brand image is upgraded from the dimensions of packaging,color,emotion and other dimensions,and at the same time,it follows the principles of humanized design and sustainable development design,and uses the SWOT situation to analyze the brand,so as to increase the stickiness between the brand and the customer.Finally,it provides theoretical guidance and design thinking for the application of emotional design concept in baking brand image,which is conducive to inheriting and promoting excellent local culture,and provides certain reference value for the development of some small and medium-sized enterprises.