Research On Product Semantics Application In Household Product Design In Our Country

With the rapid development of the social sciences and economy, products tend to homogeneity increasingly, and with the improvement of living standards, people’s consumption concept and value concept has undergone great changes. Now, people are paying more and more attention to the enjoyment of spiritual culture, so that, the development of products is more and more diversification and humanization. Home Furnishing products as closely related to people’s daily life, occupy an important position in people’s pursuit of spiritual enjoyment. When consumers buying household products, they are no longer just focus on the function and value of products, but pay more and more attention to the intrinsic value of the products and the emergence of new material and new technology, and home furnishing products will no longer be optional collocation, this brings the inspiration and support for designers to design. Through the organic combination of material, color, shape, giving the product of emotion and semantic, thus, to satisfy consumer pursuit of spirit level and realize the harmony of man- machine- environment.Today, consumers dominate the economy and the society, digital and information-based products have changed our way of life and brought new meaning of existence for us. Products interpret the new meaning of existence by emotion.While adding the culture and taste characteristics, designers inject the practical function and aesthetic feeling into products, to realize the humanized design and covert products into the carrier of semantic message in the information society.Products as a kind of symbol, and realized the transmission of information, product semantics played a significant impact on the communication of semantic design.Product semantics is the study of symbol characteristics of artifacts form in the situation of use, and how to apply the discipline to the industrial design industry.From the perspective of product semantics, this paper analyzes the visual image and cultural connotation of household product design. Through analyzing existing literature and the on-the-spot investigation of the home furnishing market, We summarize the extension and connotation of product semantics, material, texture,texture properties and clear the different material, color, shape and combination producing different semantics. The research of this paper, will provide a reference for the related fields of home furnishing product design.