Research On Tourism Product Packaging Design Under The Low-Carbon Concept

The packing elements are analyzed in this paper from ecological material, reasonable structure and functional extension on the concept of low carbon design. The paper also proposes to apply the low carbon design concept throughout the packaging design of tourism products,bring about the packaging design principle and development strategy of low carbon tourism products, and interpret the form of expression of the low carbon tourism product packaging design from two levels:reasonable structure and simplified exterior decoration. By dating back to the Yan Emperor traditional culture and the modern industrial culture of "Jianning county", this paper discussed the packaging design pattern and expression of the tourism products in "Jianning county", put forward a low carbon packaging mode regarding green products as the core, the tourism market as orientation, low carbon design as emphasis.Under the guidance of the packaging design of "Jianning county", This paper constantly carried out many trials and explorations from the brand logo creation, packaging exterior design and box production, and finally showed the finalized packaging design.