Dongba Valley Eco-cultural Tourism Product Packaging Design

Lijiang in yunnan province, with thick ethnic minority culture, rich folk manual art craft, passion simple amorous feelings of the people of the earth. Generations live mainly on naxi multi-ethnic family, she (he) with their diligence and wisdom to create a better life. Along with the rapid development of the region tourism, lijiang speciality is as a new form, the rise of tourism product development in quietly rising. The rise of specialty packaging marks a leap, packaging design is a subversion of traditional packaging design and innovation.Based on this, this paper through to the lijiang specialty research, on-the-spot investigation, analysis of summing up the types of lijiang specialty, and according to the lijiang specialty packaging on the market, find out the problems existing in the design, and improvement and innovation, the implementation of lijiang local products inherit and carry forward the traditional culture. Papers to the use of regional symbols in specialty packaging design as the research key, through the study of lijiang cultural symbol and natural symbol, lijiang will feature of regional symbols used in products.This paper through the overview of lijiang specialty packaging and cultural features and related factors of research, analysis summed up the lijiang expression method of regional symbols in specialty packaging design, to "lijiang cellar wine", "lijiang snow tea", "lijiang flowers cakes" works "laojun mountain dried fruit" as an example, including prophase design elements, until the conclusion extraction pattern and design the whole process of forming, tried to specialty of how to create a system in package design, full of cultural features of cultural theme, provide a clear train of thought, realize the diversity of the market for specialty packaging requirements.